Privacy Policy

We take your privacy very seriously. The information on this page outlines how we collect and use your data and gives you information about your rights.


You can select one of the below headings to skip straight to the relevant section:

Who we are

Personal data we collect

Our cookie policy

Third-party disclosure

Third-party links


Do Not Track signals

What we do with your data

Sharing your data

Security of your data

How long we keep your data for

Overview of your rights

Changes to our Privacy Policy


Who we are
The Crude Oil Company is a sexual wellness business and owner of the Lubido brand, located in the UK specialising in personal lubricants. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. For legal purposes the Data Controller is The Crude Oil Company.
Personal data we collect
When you place an order online.
We will gather all the information that we need to process your order. (For example, email, name, delivery address, billing address, contact telephone number, and products purchased). We keep all of these details securely in our systems. The exception is payment details which are sent to and managed securely by our payment service provider. We do not keep a record of your credit card details except the last 4 digits of the card number for reference only.
When you opt in to receive marketing and news updates from us.
There are several ways you might do this, for example:

  • Using an online form

  • When entering a competition and asking us to send you emails

  • When requesting feedback on our products and services

You can unsubscribe from email marketing by contacting customer services or emailing
When you contact customer services.
We keep notes of any communication that you may have with us to ensure that we can respond appropriately and so that we can refer to them at a later date if we need to.  As with all sensitive data we keep these details securely.

Our Cookie Policy
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information. This is statistical data about our users' browsing actions and patterns and does not identify any individual.

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:

  • To estimate our audience size and usage pattern.

  • To store information about your preferences, and so allow us to customise our site according to your individual interests.

  • To speed up your searches.

  • To recognise you when you return to our site.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies when you log on to our site. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.

Third-party disclosure
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

Third-party links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. 


We have implemented the following:
     • Demographics and Interests Reporting
We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

How does our site handle Do Not Track signals?
We honour Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

What we do with your data
Primarily we use your data to fulfil your contract with you. We use your delivery address to send the goods to you; we use your email address to update you about your order; and phone number in some circumstances if there was a problem with your order. We retain your details for a reasonable period afterwards in order to fulfil any contractual obligations such as refunds or if you should need to contact us about your order in future. In order to make the delivery to you, we supply your name, delivery address and phone number to a third party.
When you opt in to receive marketing and news updates from us.
We will use your email address to send you details about our products; to let you know exciting news about new products; tips on how to get the best results when using our products; special offers or discounts when purchasing our products; to announce competitions that you can enter; to request feedback on our products and services. When you have opted-in to receive marketing by email or any other method the legal basis for processing is called consent. We will keep your personal data unless you tell us you no longer want to receive marketing and news updates from us. In which case you choose to unsubscribe.

When you contact customer services.
We use this data to respond to your query and to monitor feedback received in order that we can make improvements to our products and services. We may also send you an update if your reason for contacting us was a product complaint and we wish to tell you about improvements to our product formulas. Our legal basis is our contractual obligation to you, our legal obligation and our legitimate interest in providing you with the best products and service and understanding how we can improve based on your experience.
Sharing your data
We do share some data with trusted third parties in order for them to fulfil services on our behalf, however we do not allow third parties to pass it on or use it for their own purposes. We work closely with them to ensure that your privacy is respected and protected at all times. The types of companies that we use, for example:

  • Courier companies (to send online orders)

  • Card payment processing services (online order)

  • Marketing agencies (to send out emails and run competitions)

We may share personal data with other organisations in the following circumstances:

  • If a legal authority says we must share the personal data

  • If we need to establish, exercise or defend legal rights

  • If the business was transferred to a new owner

Security of your Data
We are aware of the requirement to ensure your data is protected against accidental loss or disclosure, destruction and abuse. We have implemented IT technologies and processes to protect your data.

How long we keep your data for
We will retain your personal information for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
An overview of your rights over your personal data
You have a right to request:

  • Access to your personal data we hold about you

  • Correction to your personal data, whether inaccurate, out of date or incomplete

  • That we stop sending marketing and news updates where you have previously consented

  • That we stop processing your data

 If you wish to exercise any of the rights above, please contact our Data Manager by emailing or write to us by post. We will ask you to complete a “Data Subject Access Request”. To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make.

Changes to our privacy policy
This privacy policy will be reviewed on an annual basis and any changes we may make to our privacy policy in the future will be posted on this page and where appropriate, notified to you by e-mail.

If you have compliant about the way we use your personal data please contact us either by email ( or in writing to our postal address (FAO The Data Manager, The Crude Oil Company, Conyngham Hall, Bond End, Knaresborough, North Yorkshire, HG5 9AY, United Kingdom).
The supervisory authority in the UK for data protection matters is the Information Commissioners Office (ICO).  If you think your data protection rights have been abused or breached in any way by us, you can also contact the ICO by clicking here.